What is mobile marketing? There are a zillion different ways to use mobile technology to market products and services. With so many different directions to go in you might be confused on where to start. Try beginning with the tips below.
You must have a proper database built to start a mobile marketing campaign. Do not slap customers’ cell numbers onto your subscriber list just because you have access to them. The reason is you must have their permission before you begin doing this. Get their permission by emailing the permission form, or having a page on your website where the user can opt-in.
Your printed advertisements should include QR codes for your technologically savvy customers. That way, people using smart phones will be able to easily visit your web site for access to your special promotions or coupon offers. Have the codes printed on posters, brochures, business cards and catalogs. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.
Make sure all your content is as brief and concise as it can be, this will help your mobile marketing as a whole as people can understand what you have available. Make sure they know your message and can absorb it, as quickly as possible!
You can use your friends in order to beta-test your marketing efforts with emails, website, banner advertising, and other venues. For even more objective input, you may want to consider paying for outside testing services.
Standalone mobile platforms need to have home bases if they are to succeed. Your campaign is about getting people to your home base or bringing them back to it. It is important to note that your whole business should never revolve around a mobile platform.
Limit the time that you send offers to your customers, nobody wants to receive a late night text. Customers will be unlikely to buy your product, even if they like it, if you have bothered them at odd hours of the day.
Mobile marketing covers a wide range of subjects. You cannot judge your marketing techniques based off what another is doing for his or her business. A method that works for one business may be useless to the other. The tips in this article should help you get started.