Affiliate Marketing as a Strategy for E-Commerce (Paperback or Softback)

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Price : 21.35

Item specifics

Condition:

Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s
Language: English
ISBN:

366838813X

Format: Paperback
Media: Paperback or Softback EAN:

9783668388130

Publication Year: 3/2/2017

Affiliate Marketing as a Strategy for E-Commerce (Paperback or Softback)

Product Details

Synopsis
Seminar paper from the year 2016 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 3,0, University of Southern Denmark, language: English, abstract: As long as the concept of selling and advertising exists, marketeers have bemoaned the effectiveness of their advertising campaigns. Paying for advertisements first and receiving benefits later, advertisers are vulnerable to low- or non-performing ad placements. Affiliate marketing seems to offer a refreshing change: In this performance-based approach to online marketing, advertisers pay only when a sale occurs. This idea is not new, but the traditional offline approach is being successfully transferred to the online world. The objective of this synopsis is to give an overview about affiliate marketing: Definition and characteristics, functional principal and value creation are some of the key elements.

Product Identifiers
ISBN-10 366838813X
ISBN-13 9783668388130

Key Details
Author Philipp Stoebel
Format Paperback
Publication Date 2017-03-02
Language English
Publisher GRIN Verlag GmbH
Publication Year 2017

Additional Details
Illustrated Yes

Dimensions
Weight 1.8 Oz
Height 0.1 In.
Width 5.8 In.
Length 8.3 In.

Target Audience
Group Trade

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Price : 21.35

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